Objective: Objective Competitive intelligence can be defined as the range of actions involving the collection, processing and dissemination (for its exploitation) of information useful to economic players. All such action is conducted with due respect for legal and ethical rules according to high standards of quality, deadlines and cost. The aim of the course is to acquaint the students with a practical aspect of economic activity in a company the importance of which has only been highlighted since the 90’s. The aim therefore is: - to make them aware of the importance of information in economic life, in France and in major countries throughout the world; - to train them in basic methodology for the collection, processing and dissemination of information: - to train them to use some vital tools for the retrieval and processing of information; - to make them acquire elementary protective reflexes both for themselves and for their company; - to attract their attention to the temptations of ethical misconduct in this profession.
Programme: Programme - methodology; - documentation tools; - information processing; - information protection; - the economics of information; - organization; - the ethics of information professionals in companies. The course is organized around lectures, presentations of first-hand experience by company professionals and individual practical tasks.
Last Modification : Sunday 12 December 2010